Innovative tools and business models

cultura creativa audiovisual medios europeo. CREA Project Grants Objective: The Innovative tools and business models action is aimed at encouraging the development and/or the spread of innovative tools and business models to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness and/or the greening process of the European audiovisual industry (including videogames). The support also aims to enable the European audiovisual industry to better adapt to the opportunities offered by the development of Artificial Intelligence and contribute to the implementation of the Apply AI Strategy. Expected results Improve the competitiveness of the European audiovisual industry (including videogames) and seize the benefits of the innovative developments in technology and business models; Improve the adaptation of the European audiovisual industry to the opportunities offered by Artificial Intelligence; Improve the greening process of the European audiovisual industry; Improve the production and circulation of European audiovisual works in the digital era; increase the number and diversity of European works available online and increase their visibility in order to allow them to reach more aud