NEWS - Media Literacy

cultura creativa audiovisual medios europeo. CREA Project Grants Expected Outcome: The Call for Proposals will result in: creating or scaling up cross-border collaborations that support impactful and innovative approaches to media literacy based on the latest best practices across national, cultural and linguistic borders. Those collaborations shall focus on eligible countries that face particular challenges in terms of media literacy, exposure to disinformation and foreign information manipulation and interference campaigns, and/or in terms of threats to media pluralism and independence. developing and deploying media literacy tools, trainings, campaigns, events and/or other initiatives targeting specific audiences, including but not limited to groups with limited media literacy skills or access. Priority should be given to initiatives with the potential to reach a broad audience, and/or targeted groups currently underserved by media literacy programmes; assisting media literacy professionals in adapting their practices to the rapidly evolving technological development, media formats and changing media consumption patterns (including the growing role social media and influencers in news consumption, AI-generated content, algorithms, etc.) while